One of the long-running arguments in this house about just how high-spec we’re going to make this holiday cottage has been centred round a hot tub. My husband thinks it’s an absolute essential. I’ve been pointing out that since we’re on the north coast of Scotland it’s likely going to be (a) raining, (b) blowing a gale, (c) freezing, (d) midge city.
However, today he came home with what might just be a killer blow to my anti-hot-tub sentiments. A friend of his is looking at buying a holiday cottage further south, in Aviemore, and has found that houses with a hot tub can command a premium of £200-250 a week over ones without.
That’s not a figure to be sniffed at, so I did some research and it does seem that hot tubs are pretty in demand for holiday homes – I was wondering if the extra income would be negated by lower occupancy, but that doesn’t seem to be the case, or at least not significantly so. I also considered the fact that Aviemore is the hub of winter sports in the Highlands and the tourists it attracts are sporty, outdoor types who would appreciate a soak at the end of a hard day out in the hills, but then thinking about my target market for this house, which is a relatively high-income couple with children looking for somewhere they can surf, walk, mountain bike, play on the beach etc. – it actually describes one of my brothers-in-law’s family to a T and they absolutely adore their hot tub.
I’m guessing ‘watch the Northern Lights from the comfort of our hot tub’ might be a pretty good selling point. Next time I’m down in Inverness I’ll take a detour to Nairn and go and talk to our local dealers/installers.